BENCHHMARK

Find the statement that must be true according to the given information.

1. Vineeth is working with a realtor to find a location for the toy store he plans to open in his town. He is looking for a place that is either in or not too far from, the center of town and one that would attract the right kind of foot traffic. Which of the following locations should Vineeth’s realtor call to his ?

A. A storefront in a new high-rise building near the train station in the center of town whose occupants are mainly young, childless professionals who use the train to commute to their offices each day.
B. A storefront in a small strip mall located on the outskirts of town that is also occupied by a pharmacy and a dry cleaner.
C. A stand-alone storefront on a quiet residential street ten blocks away from the town’s center.
D. A little shop three blocks away from the town’s main street, located across the street from an elementary school and next door to an ice cream store

Answer: D. A little shop three blocks away from the town’s main street, located across the street from an elementary school and next door to an ice cream store

Explanation :

This option is both near the center of town and in a location (near a school and an ice cream store) where children and their parents are sure to be around. This is the only option that meets both of Vineeth’s requirements.

2. Sheela, an accomplished pastry chef who is well known for her artistic and exquisite wedding cakes, opened a bakery one year ago and is surprised that business has been so slow. A consultant she hired to conduct market research has reported that the local population doesn’t think of her shop as one they would visit on a daily basis but rather a place they’d visit if they were celebrating a special occasion. Which of the following strategies should Rita employ to increase her daily business?

A. Making coupons available that entitle the coupon holder to receive a 25% discount on wedding, anniversary or birthday cakes.
B. Exhibiting at the next Bridal Expo and having pieces of one of her wedding cakes available for tasting.
C. Placing a series of ads in the local newspaper that advertise the wide array of breads.
D. Moving the bakery to the other side of town.

Answer: C. Placing a series of ads in the local newspaper that advertise the wide array of breads.
Explanation :
This is the only option that would encourage people to think of the bakery as a shop they would visit regularly and not just on special occasions.